
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by the European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim. One of the initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale’s was the first department stores to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just a few hours. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS is a symbol of young, sexy and adventures lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models including Claudia Schiffer, Carre Otis, Eva Herzigova, Ann Nicole Smith, Laettia Casta, Carla Bruni and Noami Campbell. Today GUESS is a global lifestyle brand with a full range of apparel and accessories.
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