
The design of the store is based on the ESSENSUAL concept. The perfect mix of ‘essential’ and ‘sensual’, ESSENSUAL is the key word that captures and sums up the evolution of the brand philosophy adding passion, warmth and an international flavor to the original GAS values: positivity, freshness, and authenticity. This concept is based on maximizing the uniqueness and spirit of the space itself and aimed at creating synergy with the brand through the use of its distinctive elements like the characteristic “Denim Icon”, the curvy, supple display designed ad hoc to focus fully on GAS’s core business. Divested of superfluous elements, the store represents a perfect harmony between the collections and the interior design of the space, the GAS home, where creativity and the consumer come together.
The GAS on-line denim guide is now updated with the new Autumn Winter 2011-12 collection!
The site, though renovated in some details, replicates the award-winning project started during the past Spring Summer season: denim.gasjeans.com, infact, mantains the 360° videos technology, again enriched by both front and back details, zooms and full product descriptions.
The main protagonist and focus is of course the jeans, this time presented with a basic top for her and for him, and declined in 5 fits and 24 “best denim” that best represent the spirit and the collection of our brand.
Level: 0
Telephone: +356 23720900 / 21493307
Website: http://news.gasjeans.com/en/ | Facebook
Email: dfarrug@maltanet.net